Dr. Connie Wan, founder of Seattle Gummy Company (SGC), was invited to speak at The Well Network’s Summit West on March 3, 2026, held alongside Natural Products Expo West. The event convened more than 300 leaders across food, beverage, supplements, wellness, and consumer innovation sectors to explore emerging growth strategies and industry trends.
Dr. Wan participated in a panel discussion on direct-to-consumer (DTC) brand development and digital growth strategies. The session was moderated by Yang Christopher, CEO of Shoreline, and featured co-panelists Amy Keller, founder of Climate Candy and Steve, founder of Ales Grey. Together, the panel examined founder inspiration, scaling through owned channels, and the operational priorities shaping modern consumer wellness brands.
The discussion addressed key themes including the decision to invest in DTC infrastructure, the importance of unified customer data and technology stacks, and the growing role of artificial intelligence in brand operations. Panelists also shared perspectives on leveraging direct consumer feedback to guide product innovation and improve market responsiveness.
“Direct relationships with consumers allow us to refine both formulation and messaging with greater precision,” said Dr. Connie. “At Seattle Gummy Company, we view DTC not simply as a sales channel, but as a feedback engine that helps align scientific rigor with real-world consumer needs.”
Seattle Gummy Company’s participation reflected its continued growth within the functional wellness category and its emphasis on clean-label, high-load gummy delivery systems grounded in scientific formulation. The company engaged with founders, investors, and retail partners throughout the Summit West programming, further strengthening its position within the emerging CPG innovation ecosystem.
Dr. Connie’s participation underscores SGC’s expanding leadership in science-backed gummy technology and its commitment to advancing thoughtful, evidence-based solutions in the consumer wellness space.